Fill Your Pipeline with Qualified B2B Leads
Data-driven advertising campaigns across Google, Meta, and LinkedIn — paired with cold email infrastructure that targets high-value enterprise accounts in Tier 1 markets. No vanity metrics. Just pipeline.
You're Spending Money on Ads. Are You Making Money from Ads?
Your Google Ads account has hundreds of keywords but no clear ROI. Your LinkedIn campaigns generate clicks but not meetings. Your cold emails go to spam. And you can't tell which channel is actually driving revenue.
"Our previous agency showed us beautiful dashboards with CTRs and impressions. When we asked 'how many customers did this generate?' they couldn't answer."
— B2B CEO
The cost of doing nothing:
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Wasted budget: 60% of B2B ad spend drives zero pipeline value
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No attribution: You don't know which campaigns actually generate customers
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Spam risk: Cold emails from your primary domain = domain reputation damage
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Vanity metrics: Your agency reports clicks and impressions, not revenue
How Rivertly Builds Revenue-Generating Marketing
We don't optimize for clicks. We optimize for pipeline. Every dollar spent is tracked from first touch to closed deal. Every cold email is sent from infrastructure designed to protect your domain.
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Pipeline-first: We optimize for contribution margin and LTV-to-CAC, not platform ROAS
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Cookieless attribution: 100% campaign tracking without intrusive cookie banners
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Hardened cold email: Multi-domain infrastructure that protects your primary domain
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Creative + media buying: One team handles both — no coordination gaps
Unified Operations
System runs 24/7 with zero bottlenecks and automatic recovery layers.
We build and manage acquisition pipelines that scale. By combining paid traffic channels (Google Search, Meta Ads, and LinkedIn) with automated, highly personalized cold email outbound, we ensure your sales team receives a steady stream of qualified B2B leads.
Our Execution Process
A structured, sprint-based approach to scaling your capabilities.
Audit & Strategy (Week 1)
We audit your current ad accounts, email infrastructure, and attribution setup. You get a clear roadmap with budget allocation and expected ROI.
Infrastructure Setup (Week 2)
We configure: cookieless tracking, cold email domains (SPF/DKIM/DMARC), audience targeting, and conversion tracking across all platforms.
Launch & Test (Week 3-4)
We launch campaigns across Google, Meta, and LinkedIn simultaneously. Cold email sequences begin with personalized, value-first messaging.
Optimize & Scale (Ongoing)
We analyze performance weekly, shift budget to winning campaigns, test new creative, and scale what's working. You get clear reporting tied to pipeline and revenue.
Real Results. Not Vanity Metrics.
How we help ambitious B2B companies solve hard operational bottlenecks.
B2B SaaS (LinkedIn + Google)
$20K/month ad spend, 15 leads/month, no attribution
$20K/month ad spend, 65 leads/month, full attribution
Professional Services (Cold Email)
Sending from primary domain, 2% reply rate, landing in spam
Multi-domain infrastructure, personalized sequences
Rivertly Strategy vs. Traditional Approaches
Why B2B companies choose Rivertly's modern edge-first execution model.
| Capability | Rivertly System | Traditional Methods |
|---|---|---|
| Attribution | Privacy-first cookieless tracking, 100% accuracy | Cookie-based scripts blocked by browsers and adblockers |
| Cold Email | Hardened multi-domain infrastructure with warming | Sending from primary domain, risking suspension |
| Optimization | Pipeline and revenue metrics (MER, LTV-to-CAC) | Vanity metrics (clicks, impressions, platform ROAS) |
| Creative | In-house production informed by live ad data | Client supplies creative, agency just buys media |
| Reporting | Weekly pipeline reviews with clear ROI | Monthly dashboards full of metrics that don't matter |
| Speed | Campaigns live in 2 weeks | Months of planning before anything runs |
What We Deliver
Detailed capabilities we design, build, and optimize for your business.
Google Ads Channels
- Search campaigns targeting high-intent keywords
- Performance Max for multi-channel reach
- YouTube ads for awareness and retargeting
- Display retargeting for website visitors
Meta Ads (Facebook/Instagram)
- Awareness campaigns using UGC video creative
- Retargeting campaigns for website visitors
- Lookalike audiences based on best customers
- Advantage+ campaigns with creative diversity
LinkedIn Ads Platforms
- Sponsored content targeting specific job titles and industries
- Lead gen forms for high-value prospects
- Conversation ads for direct engagement
- ABM campaigns for target accounts
Cold Email Outreach
- Dedicated outbound domains with SPF/DKIM/DMARC
- Personalized, value-first email scripts
- Structured multi-step follow-up sequences
- Clean, validated contact lists
Investment Options
Transparent packages structured around B2B growth targets. No hidden fees.
Starter
$3,000/month + ad spend- 1 platform (Google OR Meta OR LinkedIn)
- Campaign setup and optimization
- Monthly reporting
- Basic cookieless tracking
Growth
$6,000/month + ad spend- 2 platforms (Google + Meta OR LinkedIn)
- Creative production included
- Weekly optimization calls
- Cold email infrastructure setup
- Advanced attribution
Scale
$12,000/month + ad spend- All 3 platforms + cold email
- Dedicated media buyer
- In-house creative production
- Weekly pipeline reviews
- Full attribution dashboard
- ABM capabilities
Frequently Asked Questions
Find direct, clear answers about this service and our execution model.
Which paid ad channels are most effective for B2B?
Google Search captures active, high-intent searchers. LinkedIn targets specific job titles and industries. Meta (Instagram Reels) scales awareness and retargeting at lower CPCs. We recommend a multi-channel approach for maximum pipeline coverage.
How does Rivertly set up cold email outreach?
We set up dedicated outbound domains, configure SPF/DKIM/DMARC records, warm up inboxes to prevent spam, and write hyper-personalized, value-first email scripts targeting verified B2B decision-maker lists.
What is cookieless conversion tracking?
Cookieless tracking stores attribution data (UTMs, referrers) in sessionStorage instead of placing tracking cookies. It preserves 100% attribution accuracy without cookie consent banners, keeping your site clean and compliant with GDPR/CCPA.
Stop Guessing. Start Growing.
Book a free growth strategy session. We'll audit your current marketing spend and show you exactly how to generate 3x more pipeline with the same budget.